Wanderer
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Wanderer was a German manufacturer of bicycles, motorcycles, automobiles, vans and other machinery. Established as Winklhofer & Jaenicke in 1896 by Johann Baptist Winklhofer and Richard Adolf Jaenicke, the company used the Wanderer brand name from 1911, making civilian automobiles until 1941 and military vehicles until 1945.
Winklhofer & Jaenicke was established in 1896 in Chemnitz. It built motorcycles from 1902 and automobiles from 1903. The Wanderer brand was chosen in 1911 for overseas exports and was soon adopted for domestic sales.
The first two- or three-seater models used four-cylinder 1145 cc and 1220 cc engines. The 1220 cc model lasted until 1925. The first six-cylinder model appeared in 1928. By 1926, when Wanderer introduced a successful Typ 10, the company was making 25 vehicles a day; parts were made at the old plant in Chemnitz and assembled at the 1927 built new site in Siegmar, delivered by rail right to the assembly line. Motorcycle production continued in Chemnitz alone.
During the Great Depression, in 1929, the company owner, Dresdner Bank, sold the motorcycle business to František Janeček, and in 1932 divested the rest of Wanderer. The car division with its Siegmar factory became part of Auto Union together with Horch, Audi and DKW. In this quartet, Horch was positioned as the luxury brand, DKW and Slaby-Beringer built cheap two-stroke cars, and Audi and Wanderer competed in the Middle class and Upper Middle class segments the same way GM’s Buick and Oldsmobile divisions were used, technologically advanced small cars (the heaviest, 6-cylinder Wanderers reached 1.5 tons dry weight). Wanderers of the Nazi period acquired a trademark radiator design, shaped as a heraldic shield.
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