Lagonda

Lagonda

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Lagonda is a British luxury car brand established in 1906, which has been owned by Aston Martin since 1947. The trade-name has not had a continuous commercial existence, being dormant several times, most recently from 1995 to 2008 and 2010 to 2013.

Aston Martin said on 1 September 2008, as reported by Automotive News Europe, that it would relaunch its Lagonda brand to help it expand into new markets such as luxury saloons and celebrate Lagonda’s centennial anniversary in 2009.

“The Lagonda brand would allow us to develop cars which can have a different character than a sports car,” said CEO Ulrich Bez in a statement. “Lagonda will have its own niche with luxurious and truly versatile products suitable for both existing and emerging markets”.[14]

“Lagonda models would be vehicles that could be used all year round in markets such as Russia where specialized sports cars such as Aston Martins could only be used for three or four months each year”, said Aston Martin spokeswoman Janette Green.[14]

At the 2009 Geneva Motor Show, Aston Martin unveiled a 4WD, four-seat SUV to commemorate the 100th anniversary of the first Lagonda car. It includes a V12 engine and 22-inch wheels.[15]

The Rapide name was revived in 2010 as the Aston Martin Rapide saloon.

Aston Martin confirmed the revival of the Lagonda brand on 9 March 2011. The new range initially consisted primarily of high-end SUVs.[16]

In 2014, however, Aston Martin announced a large, low-bodied saloon version, the Taraf, a £1 million car powered by a Normally Aspirated V12 producing 565 HP and 465 lb-ft of torque. The Taraf was limited to only 200 production units and is being sold in the UK and US markets, despite initial plans to be offered only in the Middle East.

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