Denza
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Shenzhen BYD Daimler New Technology Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and Daimler AG. Founded in May 2010, as of late 2014 the company produces a single model with an all-electric range of up to 300 km (190 mi). The car was initially put on sale in selected Chinese cities only.[2]
An invented name from the Chinese Tengshi (simplified Chinese: 腾势; traditional Chinese: 騰勢; pinyin: Téngshì), Denza roughly translates to “rising power and momentum”.[3] Alternative translations include “wind power” or “winding circumstances”.
On 1 March 2010, BYD Auto and Daimler AG signed a memorandum of understanding for the joint development of electric vehicles.[4] That initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010[5][6] and received a business license from the Chinese state in March 2011.[7] Its brand name, Denza, debuted in March 2012, and a new energy vehicle (NEV) concept car was first shown in April 2012 at the Auto China motor show in Beijing.[8] It was expected that this product would be offered as a luxury car.[9]
While its initial product was set to be launched in Beijing, Shanghai, and Shenzhen in September 2014,[10] in June of that year the launch date was pushed back to late 2014,[11] and the car debuted in December of that year.[2]
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