Chery Automobile Co. Ltd.
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Chery Automobile Co. Ltd.,[1] trading as Chery and sometimes known by the pinyin transcription of its Chinese name, Qirui (奇瑞),[2] is a Chinese state-owned automobile manufacturer headquartered in Wuhu, Anhui, China. Chery’s principal products are passenger cars, minivans, and SUVs; it sells passenger cars under the Chery marque and commercial vehicles under the Karry brand. Chery is the 10th-largest China-based automaker measured by 2012 output (around 590,000 units).
Chery began the production of automobiles in 1999 and their export from China in 2001. It has been China’s largest passenger car exporter since 2003, and in 2011 exported around 25% of its total production.[3] It operates a 50:50 joint venture with Kenon Holdings, Qoros, which was formed in 2007 and sells a range of premium vehicles in emerging markets. In 2012, Jaguar Land Rover formed a 50:50 joint venture dubbed Chery Jaguar Land Rover for the production of Jaguar and Land Rover cars in China with Chery.
Chery has several vehicle assembly and component manufacturing facilities in mainland China, and its vehicles are assembled in around 15 other countries—primarily in factories not owned by the company that use either complete or semicomplete knock-down kits. It has two domestic R&D centers and invests around 7% of its total revenues in product development. Its QQ city car, considered to be the best-known Chery model,[4] spawned a subbrand in its own right; the QQ6 and the QQme are two other cars produced by the company, and the original QQ may now be designated the QQ3.
Since the early 2000s, Chery has received criticism for myriad alleged infringements of foreign manufacturers’ intellectual property rights. Several Chery vehicles appear to have directly copied design elements from various foreign manufacturers. Some also criticize the company’s name ‘Chery’ itself, which looks reminiscent of ‘Chevy’, the shortened name for GM’s Chevrolet brand.
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