AMC
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American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history.[3]
American Motors’s most-similar competitors were those automakers who held similar annual sales such as Studebaker, Packard, Kaiser Motors, and Willys-Overland. Their largest competitors were the Big Three — Ford, General Motors, and Chrysler.
American Motors’s production line included small cars: the Rambler American which began as the Nash Rambler in 1950, Hornet, Gremlin and Pacer; intermediate and full-size cars, including the Ambassador, Rebel, and Matador; muscle cars including the Marlin, AMX and Javelin; and early four-wheel-drive variants of the Eagle, the first true crossover in the U.S. market.
Regarded as “a small company deft enough to exploit special market segments left untended by the giants”,[4] American Motors was widely known for the design work of chief stylist Dick Teague, who “had to make do with a much tighter budget than his counterparts at Detroit’s Big Three” but “had a knack for making the most of his employer’s investment”.[5]
After periods of intermittent independent success, Renault acquired a major interest in American Motors in 1979, and the company was ultimately acquired by Chrysler.
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