Hongqi
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Hongqi (Chinese: 红旗; pinyin: Hóngqí) is a Chinese luxury car marque owned by the automaker FAW Car Company, itself a subsidiary of FAW Group. Hongqi was launched in 1958, making it the oldest Chinese passenger car marque.[1] In Chinese, hongqi means “red flag”, a Communist Chinese cultural symbol.[2]
Originally, Hongqi models were only for high-ranking government officials[2] and remained in production until 1981. The brand was revived in the mid-1990s.
History
While the name has endured, the vehicles that bear the brand have varied significantly. Originally a dignitary’s car,[3] the brand’s later vehicles have ranged from serving as taxis[4] to low-end business sedans;[5] during the 60th anniversary of the People’s Republic of China parade, the brand returned to its roots by carrying party leaders.[6] Today, party officials commonly prefer Audis.[7]
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