Hummer
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Hummer (stylized as HUMMER) is a brand of trucks and SUVs, first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee.[1] In 1998, General Motors (GM) purchased the brand name from AM General and marketed three vehicles: the original Hummer H1, based on the military Humvee, as well as the new H2 and H3 models that were based on smaller, civilian-market GM platforms.
By 2008, Hummer’s viability in the economic downturn was questioned. Rather than being transferred to the Motors Liquidation Company as part of the GM bankruptcy in 2009, the brand was retained by GM, in order to investigate its sale. No final deal was made,[2] and in 2010, Hummer dealerships began shutting down.[3]
The manufacturer of the Hummer H1 and H2, AM General, lost their bid to build the HMMWV’s replacement for the U.S. military in 2015, to Oshkosh Corporation.
In 2020, the nameplate returned—not as a separate brand, but as two models, an electric pickup truck and SUV, to be sold under the GMC brand as the “GMC Hummer EV”. The production EV is scheduled to launch in fall 2021.
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