Audi

Audi AG

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Audi AG (German: [ˈaʊ̯di ʔaːˈɡeː] (About this soundlisten)) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a subsidiary of Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi vehicles are produced in nine production facilities worldwide.

The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz.[10] After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company.

The company name is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “audi” in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union. Audi’s slogan is Vorsprung durch Technik, meaning “Being Ahead through Technology”.[11] Audi, along with fellow German marques BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world.[12]

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Audi Sport GmbH

Audi Sport GmbH, formerly known as quattro GmbH,[3] is the high-performance car manufacturing subsidiary of Audi,[1][4][5][6] a subsidiary of the Volkswagen Group.

Founded in October 1983 as quattro GmbH, it primarily specialises in producing high performance Audi cars[2] and components, along with purchaser specified customisations.[1] The company’s former name was an homage to Audi’s original four-wheel drive rally-inspired road car—the Audi Quattro. In 2016, the company was renamed Audi Sport GmbH.[7]

It is located in a 3,500 square metres (37,670 sq ft) site at Neckarsulm,[4] near Stuttgart, in the German State of Baden-Württemberg. With over twenty years experience,[1] their own development and manufacturing factories[2] are based within the larger 10,700 square metres (115,170 sq ft) site of the now defunct German automotive maker (and Wankel pistonless rotary engine pioneer) NSU Motorenwerke AG (NSU), on what is now[when?] known[by whom?] as Audi’s “aluminium plant”, or aluminium site.

Although “quattro GmbH” as a company may be relatively unknown[according to whom?], compared to its parent, Audi, its core products include the Audi RS4, the Audi RS6 and the Audi R8. Furthermore, it is a ‘closed company’, in that it does not sell its automobiles directly to the public via franchised outlets under its own brand name; instead, they are sold under the Audi marque. However, it does now[when?] sell ‘quattro GmbH’ branded lifestyle products and accessories via Audi franchised outlets and Audi Forum such as that located in the Allianz Arena on the northern outskirts of Munich, Germany.

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