Baojun
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Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. ‘Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The joint venture’s commercial vehicles remain under the Wuling Automobile marque. The company’s products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]
In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[4][5] and 996,629 in 2017.[6]
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