Mahindra Group
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Mahindra Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. It has operations in over 100 countries around the globe. The group has a presence in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, education and two wheelers. It is considered to be one of the most reputable Indian industrial houses[3] with market leadership in utility vehicles[4] as well as tractors in India.
Mahindra & Mahindra was incorporated as Muhammad & Mahindra in 1945 by the brothers J. C. Mahindra and K. C. Mahindra, and Malik Ghulam Muhammad in Ludhiana, Punjab to trade steel. Following the Partition of India in 1947, Malik Ghulam Muhammad left the company and emigrated to Pakistan where he became the first finance minister of the new state (and later the third Governor General in 1951). In 1948, K. C. Mahindra changed the company’s name to Mahindra & Mahindra.
Building on their expertise in the steel industry, the Mahindra brothers began trading steel with UK suppliers. They also won a contract to manufacture Willys Jeeps in India and began producing them in 1947. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 the company had entered the world market as an exporter of utility vehicles and spare parts.[5] Like many Indian companies, Mahindra responded to the restrictions of the Licence Raj by expanding into other industries. Mahindra & Mahindra created a tractor division in 1982 and a tech division (now Tech Mahindra) in 1986. It has continued to diversify its operations ever since through both joint ventures and greenfield investments.[6]
By 1994, the Group had become so diverse that it undertook a fundamental reorganization, dividing into six Strategic Business Units: Automotive; Farm Equipment; Infrastructure; Trade and Financial Services; Information Technology; and Automotive Components (known internally as Systech).[7] The new Managing Director, Anand Mahindra, followed this reorganization with a new logo in 2000 and the successful launch of the Mahindra Scorpio (a wholly indigenously designed vehicle) in 2002. Together with an overhaul in production and manufacturing methods, these changes helped make the company more competitive,[8] and since then the Group’s reputation and revenues have risen noticeably. Currently, Mahindra & Mahindra is one of the 20 largest companies in India[9] In 2009, Forbes ranked Mahindra among the top 200 most reputable companies in the world.[10]
In January 2011, the Mahindra Group launched a new corporate brand, Mahindra Rise, to unify Mahindra’s image across industries and geographies.[11] The brand positions Mahindra products and services as aspirational, supporting customers’ ambitions to ‘Rise.’
In April 2012, the Mahindra Group showed interest in purchasing the bankrupt automobile company Saab, and placed several bids for Saab, though was outbid by Saab’s new owner National Electric Vehicle Sweden.[12]
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Mahindra & Mahindra
Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 as Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world.[4] It is a part of the Mahindra Group, an Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018.[5] Its major competitors in the Indian market include Maruti Suzuki and Tata Motors.[6]
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