Venturi
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Venturi is a Monaco-based automotive manufacturer. Founded in 1984 by French engineers Claude Poiraud and Gérard Godfroy as MVS (Manufacture de Voitures de Sport), the company’s purpose was to compete in the “Grand Tourisme” market. This was only the most recent post-war attempt at building a sporty luxury car in France, following in the footsteps of Facel Vega, Monica, and Ligier.[1] As with its predecessors, Venturi was immediately faced with many challenges ranging from an unknown name to its under-capitalized and under-staffed state. Venturi did nonetheless manage to continue in production for nearly sixteen years, declaring bankruptcy in 2000. The same year, Monegasque Gildo Pallanca Pastor purchased Venturi, and decided to focus on electric-powered motors. This change of direction led to the limited-production Fétish, the first electric sports car in the world. Following the public’s enthusiasm for this first electric model, the brand developed 5 other innovative concept cars.
The first team to commit to the Formula E World Championship, Venturi competes under the name of ROKiT Venturi Racing with its drivers Felipe Massa and Edoardo Mortara.
Today, Venturi is specialised in the development of high performance electric vehicles destined to break records or to operate in extreme conditions. Through its Venturi Global Challenges, Venturi aims at demonstrating the efficiency and durability of electric vehicles.
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