Yahoo!
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Yahoo! (/ˈjɑːhuː/, styled as yahoo!)[6][7] is an American web services provider. It is headquartered in Sunnyvale, California and is owned by Verizon Media, pending sale to investment funds managed by Apollo Global Management.
It provides a web portal, search engine Yahoo! Search, and related services, including My Yahoo!, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo Sports and its advertising platform, Verizon Media Native.
Yahoo! was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s.[8] In 2000, it was the most popular website worldwide.[9] Usage declined as it lost market share to Google.[10][11] However, Yahoo domain websites are still among the most popular websites, ranking 11th in global engagement according to both Alexa Internet[12] and SimilarWeb.[13]
In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named “Jerry and David’s guide to the World Wide Web”.[14][15][16][17] The site was a human-edited web directory, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, “Jerry and David’s Guide to the World Wide Web” was renamed “Yahoo!” and became known as the Yahoo! Directory.[18][19][20][21][22] The “yahoo.com” domain was registered on January 18, 1995.[23]
The word “yahoo” is a backronym for “Yet Another Hierarchically Organized Oracle”[24] or “Yet Another Hierarchical Officious Oracle”.[25] The term “hierarchical” described how the Yahoo database was arranged in layers of subcategories. The term “oracle” was intended to mean “source of truth and wisdom”, and the term “officious”, rather than being related to the word’s normal meaning, described the many office workers who would use the Yahoo database while surfing from work.[26] However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a “yahoo” (used by college students in David Filo’s native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): “rude, unsophisticated, uncouth.”[27] This meaning derives from the Yahoo race of fictional beings from Gulliver’s Travels.
Yahoo! was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo! Search, was introduced. This allowed users to search Yahoo! Directory.[28][29] Yahoo soon became the first popular online directory and search engine on the World Wide Web.[30]
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