Lancôme

Lancôme

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Lancôme (French pronunciation: ​[lɑ̃kom]) is a French luxury perfumes and cosmetics house that distributes products internationally.[1] Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.

Founded in 1935 by Guillaume d’Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name “Lancôme” was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne – the name was chosen by Guillaume’s wife Elisabeth d’Ornano. The roses in the area inspired the company’s symbol of the single golden rose.[2]

Lancôme launched its first five fragrances in 1935 at the World’s Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first “all-purpose repair cream” in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L’oreal in 1964, and quickly became part of its luxury products division.

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