Sprite

Sprite

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Sprite is a colorless, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.[1] Sprite comes in multiple flavours, including, but not limited to, cranberry, cherry, grape, orange, and vanilla.

Sprite advertising often makes use of the portmanteau word lymon, a combination of the words “lemon” and “lime”.[2] Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda’s carbonation.[3]

By the 1980s, Sprite had developed a large following among teenagers.[3] In response, Sprite began to cater to this demographic in their advertisements in 1987. “I Like the Sprite In You” was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

In 1993, Marketing agency Lowe and Partners created a new and slogan, “Control your thirst” upon commission from The Coca-Cola Company.[4] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver “splashes” and subtle white “bubbles” in the background. The product name, “Sprite” had a blue backdrop shadow on the logo. The words; “Great Lymon Taste!” which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

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https://en.m.wikipedia.org/wiki/Sprite_(drink)