Nescafé
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Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words “Nestlé” and “café”.[3] Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938.[3]
Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name “Nescafé” on 1 April 1938.[3] Nescafé is a soluble powdered coffee that became an American staple during World War II.[4]
In 1965, Nestlé introduced a freeze-dried coffee brand called “Nescafé Gold” in Europe.[3]
In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster’s Choice.[4]
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