Avon

Avon Products, Inc.

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Avon Products, Inc. or simply known as Avon, is a multinational cosmetics, skin care, fragrance and personal care company, based in London. Avon had annual sales of $5.57 billion worldwide in 2019.[2]

It is the fourteenth-largest beauty company[7] and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway).[8] The company’s CEO is Angela Cretu,[9] who was appointed to the position in January 2020.[5]

In May 2019, the Brazilian company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Its ownership accounts for a 76% stake.[10]

Avon’s founder, David H. McConnell, initially sold books as a door-to-door salesman to New York homes. In September 1886, he decided to sell perfumes rather than books.[11] He started the new business in a small office at 126 Chambers Street, Manhattan, New York. McConnell changed the company name in 1892. His business partner suggested calling it the “California Perfume Company.” His business partner was living in California at the time and suggested the name because of the abundance of flowers in California.[12][13]

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